HOLLYWOOD, Fla. — June 17, 2026 — Hard Rock Bet, Florida’s only legal sportsbook, is bringing the World Cup to life with a series of free, open-to-the-public events across South Florida — headlined by the Super Sub Shop takeover at La Sandwicherie in Wynwood on June 24 and a multi-stop Party Bus Tour running through the heart of the tournament.
With seven group stage matches at Hard Rock Stadium and hundreds of thousands of visitors expected in South Florida during the tournament, Hard Rock Bet is meeting fans where they are — at bars, fan fests, and neighborhood landmarks — with food, celebrity appearances, giveaways, and more.
Super Sub Shop: La Sandwicherie x Hard Rock Bet
- Wednesday, June 24 | 12 p.m. – 6 p.m. | 169 NW 23rd St, Wynwood, Miami
On the same day Scotland takes on Brazil at Hard Rock Stadium, Hard Rock Bet is turning the iconic La Sandwicherie in Wynwood into the “Super Sub Shop” — a fully branded, fan-first activation in the heart of one of Miami’s most vibrant neighborhoods. The event is free and open to the public.
The first 1,000 fans through the door receive a complimentary sub — renamed for the occasion with options like The Lock of the Day, The Big Parlay, The Sharp Pick, and The Heat Check. Beyond the sandwiches, fans can expect a live DJ, giveaways, social media contests, and appearances from legendary Colombian football icon Carlos “El Pibe” Valderrama (12-1 p.m.) and Pro Football Hall of Famer Michael Irvin (2-3 p.m.).
The activation celebrates Hard Rock Bet’s signature Super Sub promotion, which keeps player prop bets alive even when the original player gets substituted off.
The Hard Rock Bet Party Bus Tour: Where We’re Pulling Up
The Super Sub Shop is just one stop on the Hard Rock Bet Party Bus Tour, a rolling celebration hitting venues across Florida throughout the tournament, and features sports personalities like Irvin, Valderrama, Miami Heat legend Udonis Haslem, and Colin Cowherd and Nick Wright from Hard Rock Bet partner The Volume. At every stop, the custom-wrapped Hard Rock Bet bus transforms the location with live entertainment, interactive experiences, exclusive giveaways, and promos. The confirmed tournament schedule includes:
June 19 featuring Udonis Haslem
- Audacy Match Vibe Party at The Citadel Miami
- 8300 NE 2nd Ave, Miami, FL
- 12 p.m. – 6 p.m.
- Appearance by Miami Heat legend Udonis Haslam, beginning at 2 p.m.
June 24 featuring Michael Irvin and Carlos “El Pibe” Valderrama
- Super Sub Shop at La Sandwicherie
- 169 NW 23rd St, Wynwood, Miami
- 12 p.m. – 6 p.m.
- Appearances by Michael Irvin (2-3 p.m.) and Carlos “El Pibe” Valderrama (12-1 p.m.)
June 27 featuring Colin Cowherd and Nick Wright
- Hollywood Fan Fest at Mickey Byrne’s Irish Pub
- 1921 Hollywood Blvd, Hollywood, FL
- 3 p.m. – 12 a.m.
- Appearances by sports media personalities Nick Wright and Colin Cowherd from The Volume; Freestyle Soccer Challenge with Vic Freestyle, Andrew Henderson, and Erick Ronaldo (4-6 p.m.)
July 19
- Hollywood Fan Fest at Mickey Byrne’s (Final)
- 1921 Hollywood Blvd, Hollywood, FL
- Time TBA
For the full schedule and updates, visit hardrock.bet/sportsbook/party-bus-tour/.
Beyond the Party Bus, Hard Rock Bet has teamed up with a roster of bar and restaurant partners across South Florida to host official tournament watch parties, with exclusive bonus bet drops and promotions for fans at each location. Partners include DAER at Hard Rock Hollywood, Mickey Byrne’s Irish Pub in Hollywood, American Social in Brickell and Fort Lauderdale, Batch Gastropub in Miami, Fritz & Franz Bierhaus in Coral Gables, Funky Buddha Brewery in Oakland Park, and more. For a full list of partners and upcoming watch party events, visit hardrock.bet/hospitality-partners/.
All events are free and open to the public.
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