Hard Rock Bet is proud to announce that we’ve earned a Bronze at the 2025 Clios for the “Say My Name” film, which is part of our “Hard Rock Bet Party” campaign — produced in collaboration with our creative partners at 72andSunny.

The spot brings the essence of the Hard Rock Bet experience into vivid form — the “Party” is a vibrant gathering where star athletes and everyday fans collide in a shared space of energy, camaraderie, and competition. With icons like Mike Tyson, Dale Earnhardt Jr., Ray Lewis, Ed Reed, and Edgerrin James, alongside real fans, the “Hard Rock Bet Party” embodies sports, culture, entertainment — mixed, amplified, and turned into a moment you don’t just watch, you live.

The campaign, created with our partners at 72andSunny (and collaborators Smuggler, Redline Media Group, and our internal team), invites you into the house party that is our top-rated betting app — your seat at the table where takes get traded, bets get placed, and legends hang out just like you.

Back on the podium

This marks our second consecutive Bronze Clio, following our 2024 win for “The Sound of Legends.” Two years, two creative hits — and one unstoppable brand redefining how sports betting feels, looks, and sounds.

Hard Rock Bet has been shortlisted for Digital Operator of the Year at the Global Gaming Awards 2025, recognizing the brand’s exceptional growth, innovation, and player-first approach in the online sports betting and casino space.

The nomination highlights Hard Rock Bet’s continued expansion across the U.S., driven by its easy-to-use platform, innovative product features, and commitment to delivering a trusted and entertaining experience that reflects the iconic Hard Rock vibe.

Hard Rock Recognized Across Five Categories

In addition to Hard Rock Bet’s recognition, the broader Hard Rock brand has been honored with nominations across multiple categories at this year’s awards, showcasing excellence across both digital and land-based operations:

• Land-Based Operator of the Year – celebrating Hard Rock’s world-class casino and resort portfolio and its leadership in gaming and hospitality.
• Property of the Year: Hard Rock Hotel & Casino Bristol – recognizing the success and community impact of Virginia’s first casino.
• Customer Loyalty Program of the Year: Unity by Hard Rock – honoring the global rewards program that connects millions of members across Hard Rock’s cafes, hotels, and casinos.
• Responsible Business of the Year – acknowledging Hard Rock’s deep commitment to corporate responsibility, sustainability, and community engagement.

The Global Gaming Awards will be presented during G2E Las Vegas in October 2025, celebrating the companies and teams setting new standards across the global gaming industry.

The 2025 EGR Operator Awards officially revealed its shortlist of nominees for several awards this week, and Hard Rock Bet was proudly recognized with five nominations.

Among the categories listed, Hard Rock Bet appeared on the shortlist for the following awards: Best Customer Service, Marketing Campaign of the Year, North American Operator of the Year, Best AI Development and Omnichannel Operator of the Year.

Hard Rock Bet will look to take home Marketing Campaign of the Year after a successful rollout of its Jackpot Season campaign, which culminated with a Big Sunday Jackpot every week during its run.

The EGR Operator Awards honor the star affiliates, operators and suppliers across the iGaming industry each year. The award ceremony will take place on October 22, 2025 at De Vere Grand Connaught Rooms in London, England.